Apple iPhone 4S Ad Featuring Siri: Assistant
Oct 21, 2011 - 8 Comments
Apple has started to air TV commercials for the new iPhone 4S, the first of which focuses on Siri, the virtual intelligent voice assistant that is part of iOS 5 exclusive to the 4S. The ad features people asking questions to their iPhone, ranging from how to tie a bowtie to wondering about the weather, before Siri finally speaks in response to a question about needing a locksmith.
It’s a good commercial, although it certainly has a different feel to it than Apple’s past TV ads. Also fascinating is that the commercial itself is titled “Assistant” rather than “Siri”, but that may not mean much of anything.
Am I the only one who finds this commercial creepy?
We seem to be encouraging a remarkably incompetent generation. You’ve seen it yourself. 2 people are meeting, and they co-ordinate by phone. “Can you see me now?”
I don’t know if people will get it, they should have had more responses. Otherwise maybe they’re talking on their speaker phone?
I switched Siri off and the battery life soared dramatically.
Too much of a good thing… Love Sue’s “can you see me now?” comment!
Can anyone tell me the name of the music that’s used on this commercial?
Adbi, it’s totally creepy and deeply disturbing.
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