Apple iPhone 4S Ad Featuring Siri: Assistant
Apple has started to air TV commercials for the new iPhone 4S, the first of which focuses on Siri, the virtual intelligent voice assistant that is part of iOS 5 exclusive to the 4S. The ad features people asking questions to their iPhone, ranging from how to tie a bowtie to wondering about the weather, before Siri finally speaks in response to a question about needing a locksmith.
It’s a good commercial, although it certainly has a different feel to it than Apple’s past TV ads. Also fascinating is that the commercial itself is titled “Assistant” rather than “Siri”, but that may not mean much of anything.