Why Apple is Called Apple

Who named Apple? Steve Jobs of course! The story behind the naming of the company has been revealed in Steve Jobs’ official biography by Walter Isaacson, and reflects Steve’s early vagabonding years when he ventured north from California and into the state of Oregon.
According to excerpts from the WSJ and AP, after some time spent working on apple orchards in that state, he was in the midst of a “fruitarian diet” and thought the simple name was “fun, spirited, and not intimidating“, the rest, of course, is history.

Apple’s original logo showed famous physicist Isaac Newton sitting under an Apple tree. This is an obvious reference to Newtons theory of gravitation, but now in light of the companies naming history, seems to give that apple tree a dual meaning.

The Apple logo was then changed to the rainbow variation shown above, which lasted for many years until the color was removed to the current incarnation of a minimalist black or white silhouette in the early 2000′s (which can be typed on the Mac by hitting Shift+Option+K )

Apple co-founder Steve Wozniak mentioned a similar story about the companies name history in an interview from 2010:
[ Apple on tree image from Steve Garfield on Flickr ]

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Think Beatles. Record label…
Could we keep this a tech blog? Your posts have been very useful, aslong as they have been focused on technology.
There are enough sites out there dealing with spiritual and philosophical perspectives of multinational corporations.
He was a great guy, now lets move on
I wonder if you’ll be singing the same tune when Gates kicks. If you think the hero worship about Jobs is bad, just wait until it’s Gates’ turn.
Don’t get me wrong. I just think that there is a place for everything as long as its the right place.
BTW. Bill is not even close to being the visionary that Steve was. (my opinion
Who cares? Many people find this stuff interesting. If you don’t no one is forcing you to read it…
I completely agree with you Jos!
That Wozniak guy is creepy…
i still think the wrong guy died.
that wozniak guy was the co founder of apple, “the wrong guy died”. you idiot
He meant Wozniak should have died for looking creepy and Jobs should have lived. Hence, “the wrong guy died”. YOU’re an idiot!
I personally like this story. It is good to learn things about Apple and Macs that are just not technical issues. Keep an open mind people. It is god to learn ALL aspects about a company or any subject matter as a matter of fact.
Love the stories bout Steve an his empire. Just relax Jos and ride this out. Haha
When will we (you) stop to transform SJ in a superhero, a saint or a myth?
How about the Alan Turning tribute in the Apple logo or is that an urban myth?
Bite it!