Why Apple is Called Apple

Oct 21, 2011 - 15 Comments

Why Apple is called Apple

Who named Apple? Steve Jobs of course! The story behind the naming of the company has been revealed in Steve Jobs’ official biography by Walter Isaacson, and reflects Steve’s early vagabonding years when he ventured north from California and into the state of Oregon.

According to excerpts from the WSJ and AP, after some time spent working on apple orchards in that state, he was in the midst of a “fruitarian diet” and thought the simple name was “fun, spirited, and not intimidating“, the rest, of course, is history.

Original Apple Logo

Apple’s original logo showed famous physicist Isaac Newton sitting under an Apple tree. This is an obvious reference to Newtons theory of gravitation, but now in light of the companies naming history, seems to give that apple tree a dual meaning.

Rainbow Apple logo

The Apple logo was then changed to the rainbow variation shown above, which lasted for many years until the color was removed to the current incarnation of a minimalist black or white silhouette in the early 2000’s (which can be typed on the Mac by hitting Shift+Option+K )

Black Apple logo

Apple co-founder Steve Wozniak mentioned a similar story about the companies name history in an interview from 2010:

[ Apple on tree image from Steve Garfield on Flickr ]

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Posted by: Paul Horowitz in News


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  1. […] via OSXDaily] GAfs("IPTF_Blogpost", 300, 250); //GA_googleFillSlot("IPTF_Blogpost"); […]

  2. Derek says:

    Think Beatles. Record label…

  3. Jos says:

    Could we keep this a tech blog? Your posts have been very useful, aslong as they have been focused on technology.

    There are enough sites out there dealing with spiritual and philosophical perspectives of multinational corporations.

    He was a great guy, now lets move on

  4. 1337 says:

    That Wozniak guy is creepy…
    i still think the wrong guy died.

  5. Charles Dale says:

    I personally like this story. It is good to learn things about Apple and Macs that are just not technical issues. Keep an open mind people. It is god to learn ALL aspects about a company or any subject matter as a matter of fact.

  6. macfoxpro says:

    Love the stories bout Steve an his empire. Just relax Jos and ride this out. Haha

  7. Alberto says:

    When will we (you) stop to transform SJ in a superhero, a saint or a myth?

  8. Steve in UK says:

    How about the Alan Turning tribute in the Apple logo or is that an urban myth?

  9. Sour Apple says:

    Bite it!

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