Apple Customer Satisfaction Rating at All Time High, Dominates PC Industry

Sep 20, 2011 - 9 Comments

Apple tops customer satisfaction survey, again

Apple’s customer satisfaction is at a new all time high, topping it’s own previous record but also continuing their dominating lead in the overall PC industry. The American Customer Satisfaction Index (ACSI) polled over 70,000 consumers and gave Apple a score of 88 out of 100 possible points, saying:

“In the eight years that Apple has led the PC industry in customer satisfaction, its stock price has increased by 2,300%. Apple’s winning combination of innovation and product diversification—including spinning off technologies into entirely new directions—has kept the company consistently at the leading edge.”

Perhaps this is one of the reasons that Apple is worth more than just about everything.

This news comes via ZDNet, who proposes that the reason for the remarkably high scores is simply a combination of reliable products, plus outstanding customer service and support, two things that Apple is routinely known for.


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Posted by: Matt Chan in News


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  3. hugo says:

    cannot say where i work, but today called microsoft because we needed to activate office for mac, and took me 45 minutes and redirected 3 times, and was hard to get the support number. very happy with applecare reached 87%.
    it’s the best support, i can assure you.

    and it will be better soon, expect ios5 :)

  4. Syaora says:

    The chart is MISLEADING.
    It shows numbers from 68%-88% so in that picture the Compaq customers are 50% less satisfied than Apple – what is not true.

  5. Rob says:

    It’s on the internet, with a chart and all… must be true

  6. Aaron says:

    I question this study just based on having Dell in that list, which I think has the worst stability ever. I’ve never had a Dell that didn’t break, conveniently soon after the warranty expires too!

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