This is the F-ing Poster on Jony Ive’s Wall [Warning: Offensive Language]

Feb 18, 2015 - 24 Comments

Jony Ive inspirational poster

Jony Ive is well known for being the design guru at Apple, and in one of the more revealing looks at the man offered by The New Yorker (a great read for designers and Apple fans in general), you’ll find a description of a rather colorful, perhaps even offensive, poster on his office wall.

(Don’t read below if you don’t like the F word, and no we don’t mean “Fun“)

The New Yorker describes the scene as follows:

“Overlapping framed images leaned against the wall: a Banksy print of the Queen with the face of a chimpanzee, and a poster, well known in design circles, that begins, “Believe in your f**king self. Stay up all f**king night,” and ends, many admonitions later, “Think about all the f**king possibilities.”

And that’s just the start.

If you don’t like the F word you’re going to find this poster very offensive, because there’s an F word in every sentence. We’ll keep the topmost image blurred out to give you an idea, but you can see the full uncensored version below. Of course, if you really like the F-ing poster, you can even buy one yourself.

The full poster, which is shown edited below, reads:

“Believe in your f***ing self. Stay up all f***ing night. Work outside of your f***ing habits. Know when to f***ing speak up. f***ing collaborate. Don’t f***ing procrastinate. Get over your f***ing self. Keep f***ing learning. Form follows f***ing function. A computer is a Lite-Brite for bad f***ing ideas. Find f***ing inspiration everywhere. f***ing network. Educate your f***ing client. Trust your f***ing gut. Ask for f***ing help. Make it f***ing sustainable. Question f***ing everything. Have a f***ing concept. Learn to take some f***ing criticism. Make me f***ing care. Use f***ing spell check. Do your f***ing research. Sketch more f***ing ideas. The problem contains the f***ing solution. Think about all the f***ing possibilities.”

And the unedited version is visible here:

The Fucking Design Poster on Jony Ive's wall

If you want one of these yourself, they can be bought for $100 from here at the Good F’ing Design Advice store. There’s even a “family friendly” version, which presumably just drops all the F-bombs, or maybe just stars them out like we did. The creators say the poster will “provide a sense of purpose and class to your workspace” – LOL.

This amusing find came from @MacGeekPro on Twitter.


Related articles:

Posted by: Paul Horowitz in Fun


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  1. avikantz says:

    Sounds like Malcolm Tucker’s poster :P.

  2. bruce says:

    If you read it taking it in the literal sense–you know, coitus–it takes on a whole new and far funnier meaning. Do your research, indeed!

  3. Ignite Mindz says:

    I read that whole New Yorker article. Man that was long, it was pretty cool though. Got an insight into his mind. I like the interface of iOS 7 and Yosemite, some of the colors are crazy and its a bit cartoony. But it’s funny how many websites changed their design language to match it and changed their main fonts to Helvetic Nue a few weeks after iOS 7 came out. Also iOS 6 now looks dated, and in the article they say that they keep they last product next to the product they’re designing, and feel like they’re getting somewhere once the new design has made the old design look dated. Which is why when a new Apple product comes out, you start looking at your current product as kind of ugly. And only appreciate the design again after a few years has past. Or at least that’s my experience. Except for the iBook laptop, that’s still gross.

  4. John says:

    100 dollars? You’ve gotta be f***ing kidding me.

  5. Michael says:

    so many f words it gets f***ing boring

  6. archie says:

    love the lingo!

    But there is one more line missing: the F*’em all, you first of all need F*’em all money!

  7. Jeff says:

    Obviously Apple’s attitude towards it’s customers & their HR people towards possible new employees.

  8. Shilo Watts says:

    What the f***

  9. Elizabeth says:

    I am so completely bored by the f word. It’s like having a mind with one syllable.

    • hornman says:

      I couldn’t agree more. It’s like a teenage bully who has to act all butch just to get people to think they are bad-buttocks. I’m not impressed. You want to impress me? Show me you can take out a sentry without him knowing you were even there; Hit a double-high-C on the trumpet and hold it for more than 2 seconds; Play classical arpeggios on an electric guitar like Yngwie Malmsteen; Write some Perl code that actually works and does something useful. Otherwise, keep moving….nothing to see here.

  10. iñaki says:

    He has a f***ing problem

  11. If you take out all the F words, it still gets the message across and reduces the text by about a half. That’s the type of elegant solution Jony Ive would have figured out.

  12. YoLuvR says:

    I find the poster Fuking beautiful, just like Fuking Yosemite.

  13. CMX says:

    The one on my wall just says, “Keep F***ing”.

  14. Cdub says:

    I think its great! If more people had the attitude that Jony has, more companies would be as successful as apple! This is in the mans personal office, not plastered on the side of his car for all the world to see. If your going to be upset with someone be upset with the person taking the pics of his office or writing the stories! The man is a genius at his craft and if things like this motivate him to do his best and not sit around and be second tier then by all means have whatever you want in YOUR office. If the Dr that saved your mothers life had a poster in his office that said this would you give a crap?? Didn’t think so

  15. Erjel says:

    I find this to be incredibly poor taste, which considering the horrendously poor taste appearance of OS X Yosemite, is perfectly appropriate for Jony Ive!

    So Jony Ive is a 15 year old at heart, that’s great.

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