iPhone 5S Commercial “Metal Mastered” Now Airing
Apple has started airing the first iPhone 5S commercial, titled “Metal Mastered”. The TV ad focuses on the 5S’s optional gold color, as well as the fingerprint based TouchID sensor. The commercial shows liquid gold pouring into the shape of the iPhone 5S casing, which is then unlocked with a finger to display the iOS 7 home screen. Overall the theme is similar to the liquid plastic iPhone 5C ad that has been running for a while now.
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