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New iPad 2 TV Commercial: Love

Nov 21, 2011 - 8 Comments

iPad 2 Kid Fort

Apple started airing a new iPad 2 commercial titled “Love” last night, it follows the same theme set by past iPad 2 ads closely, and shows a variety of people using the device in different ways. Here’s the text:

For some, it’s a lifelong passion. For others, it’s something discovered yesterday. We all have things that speak to us. They drive us to get up early, and stay up late. Getting lost in the things we love, has never felt quite like this.

It’s another great iPad 2 ad, especially the ending shot of a kid using an iPad inside a homemade fort surrounded by plenty of dinosaurs. The full video is embedded below.

New iPad 2 Commercial: “Learn”

Sep 1, 2011 - 17 Comments

Apple has started airing a new iPad 2 commercial focused on learning and education, titled “Learn”, which is appropriate given the fall back-to-school season. The text of the ad is:

Are you curious about new ideas? Do you want to learn a new language? Or just a new word? Maybe you want to know more about anatomy? Or astronomy? You could master something new. Or uncover a hidden talent. There’s never been a better time, to learn.

As usual, the commercial focuses on the user and what you can do with an iPad, which has proven to be a successful advertising format for Apple time and time again.

New iPad 2 Commercial: We’ll Always

Jul 24, 2011 - 2 Comments

Apple has released a new iPad 2 commercial that follows closely in the same theme set by prior iPad 2 ads. The ad emphasizes the user and how they fit into the rapidly changing post-PC world that Apple has pioneered:

“We’ll never stop sharing our memories, or getting lost in a good book… We’ll always cook dinner and cheer for our favorite team… We’ll still go to meetings, make home movies, and learn new things… But how we do all this will never be the same.”

New Apple commercials seem to favor starting their airtime on Sunday nights and this one is no different. Be sure to note the minor reference to OS X Lion, courtesy of the Alphabet Fun app:
Read more »

New iPad 2 Commercial: Now

Jun 18, 2011 - 3 Comments

Apple has started to air a new iPad 2 commercial on TV, it’s titled “Now” and follows a similar theme to the other two recent iPad 2 TV ads.

“Now we can watch a newspaper, listen to a magazine, curl up with a movie, see a phone call, now we can take a classroom anywhere, hold an entire bookstore, and touch the stars. Because now, there’s this.”  iPad 2

In classic Apple style, it shows people what they can actually do on an iPad, and manages to convey quite a bit in just 30 seconds. All in all, it’s an enjoyable commercial, and if you watch TV you’ll probably see airing soon if you haven’t already.

iPad 2 “If You Asked” Commercial

May 3, 2011 - 8 Comments

Apple has released a new iPad 2 commercial titled “If You Asked” and it follows well in the footsteps of the “We Believe” TV ad that first launched with the device. The audio of the commercial says:

If you ask a parent, they might call it intuitive… if you ask a musician, they might call it inspiring… to a doctor, it’s groundbreaking… to a CEO, it’s powerful… to a teacher, it’s the future… if you ask a child, she might call it magic… and if you asked us, we’d say it’s just getting started…”

Now, if you asked me, I’d say the iPad 2 is still nearly impossible to find in stock at a store, so buy it online and wait a week or two instead for delivery.

Anyway, I like these new commercials, they feel a bit more sentimental than some of the past Apple ads and I think that’s a good thing. Apparently it started airing tonight, so keep an eye out for it if you’re watching TV.

iPad 2 Commercial: We Believe

Apr 3, 2011 - 4 Comments

Apple has started to air the first iPad 2 commercial, it’s a bit different than their past TV ads but it’s still undeniably Apple. The commercial declares “This is what we believe; technology alone is not enough” it then goes on to describe the iPad 2 a bit, but it’s real message is that while the iPad 2 is amazing, it’s the people using it that make it so special.

The commercial kind of reminds me of the recap video that was played at the iPad 2 launch event, which was much less about the iPad and more about how people are using the device and how it has changed their lives. It’s a good message and I like the videos, certainly more than the recent iPhone 4 commercials.

Apple certainly hasn’t needed to advertise the iPad 2, it still sells out at every new shipment and finding one is a challenge. If you’re still looking (hey me too!) you have to check iPad 2 stock in your region by calling resellers. They all seem to sell out soon after getting a shipment, so moving fast is essential.