Apple Runs New iPhone 5S TV Ad “Powerful”
Apple has started airing a new commercial for the iPhone 5S, titled “Powerful.” The commercial starts off with musicians using various apps on their iPhones to prepare to play, and then segues into from a music theme to a broader usage of iPhone apps for a variety of tasks, ranging from filming video to translating foreign languages, monitoring hear rate, and looking at a star map.
The video is embedded below for easy viewing, and should be seen on TV during primetime:
The ‘Powerful’ commercial has the song “Gigantic” by the Pixies playing in the background, providing for a very different feeling than Apple’s other recent TV advertisement efforts for their products, which tended to be more sentimental.
Apple has created a web page to accompany the commercial as well, highlighting some of the apps shown in the advertisement.