Watch the Apple Holiday Ad for 2023: “Fuzzy Feelings”
Apple has debuted their annual holiday ad for the 2023 season, or “Holiday Film” as they refer to it on YouTube, perhaps because it’s nearly four minutes long.
The 2023 Apple Holiday Film, titled “Fuzzy Feelings”, follows some of the typical modern media tropes, focusing on a younger woman who seems to strongly dislike her boss, an older man, who appears as a stereotypical crappy boss. Each night, she goes home to enact revenge fantasies against him by creating stop-motion animations of her boss suffering various acts of violence and misfortunes, from being hit by a car to being electrocuted. Eventually, her feelings for her boss change, after he gives her what appears to be a gift of hand-made woven socks, to which she starts creating happier stop-motion animations of her boss in positive moments like unboxing a dog, and eventually she sits down to enjoy a lunch with him at the office.
Isn’t it amazing what a gift of hand-made socks can do?!
The text accompanying the video on YouTube says:
“Creativity has the power to change the way we see each other, and the world. Sometimes, seeing things through a new lens can make all the difference.
You make the holidays.”
Apple mentions the stop-motion animation was recorded on an iPhone 15 Pro Max, and edited on a MacBook Air.
The full video is embedded below:
Does this holiday film from Apple give you “Fuzzy Feelings”? Happy Holidays!