Steve Jobs Narrates “The Crazy Ones”

Oct 6, 2011 - 5 Comments

Not long after Steve Jobs returned to Apple, the iconic “The Crazy Ones” commercial aired as part of the larger Think Different campaign. This is a variation of that commercial that never aired, with Steve Jobs himself narrating.

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

Whether intentional or not, the words describe Jobs quite well. The aired version ended up being narrated by Richard Dreyfuss, and won several awards.

A related easter egg is hidden in the Mac OS X app TextEdit, with the icon displaying the same text:

TextEdit icon with The Crazy Ones text

RIP Steve

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Posted by: Paul Horowitz in News

5 Comments

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  1. David says:

    Gives me chills

  2. [...] Richard Dreyfuss ended up narrating the final version that aired.  Thanks to Paul Horowitz at the OSX Daily for sharing this with the [...]

  3. [...] Daily ha recopilado algunas reacciones muy significativas y recuperado el anuncio de The Crazy Ones, narrado por el propio [...]

  4. [...] Richard Dreyfuss ended up narrating the final version that aired.  Thanks to Paul Horowitz at the OSX Daily for sharing this with the [...]

  5. Joe says:

    If you visit this file on your Mac, you can see an extended text: two extra paragraphs that didn’t air in the commercial appear in the .txt file icon.

    /Applications/TextEdit.app/Contents/Resources/txt.icns

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