Steve Jobs Was Working on the Next Apple Product the Day Before He Died

Oct 20, 2011 - 2 Comments

Apple logo Steve Jobs was working on future Apple products the day before he died, according to Softbank CEO Masayoshi Son. Son revealed the following story in an interview with the US Ambassador to Japan:

“I visited Apple for the announcement of the iPhone 4S [at Apple headquarters in Cupertino, California]. When I was having a meeting with Tim Cook, he said, ‘Oh Masa, sorry I have to quit our meeting.’ I said, ‘Where are you going?’ He said, ‘My boss is calling me.’ That was the day of the announcement of the iPhone 4S. He said that Steve is calling me because he wants to talk about their next product. And the next day, he died.”

Mr Jobs passed away on October 5, 2011.

While we’ve heard some tantalizing clues to Apple’s future, there was no indication as to what the product discussed between Steve Jobs and Tim Cook was. Web speculation assumes it to be next years iPhone, which Steve Jobs is said to have been deeply involved with.

Video of the interview between the US Ambassador and Masayoshi Son is embedded below, as found by PCMag:

In related news, Apple has returned their homepage back to display standard product fair. For the past two weeks, a prominent memorial to Steve Jobs was featured on


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Posted by: Matt Chan in News


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  1. grammar sheriff says:

    Product FARE not product “fair.”

  2. Coriander says:

    Well that is depressing.

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