Mac Setups: The Desk of a Startup Lead

Sep 22, 2012 - 17 Comments

Startup leaders Mac desk setup

Alex L. manages a startup in Brazil that builds web apps with Ruby on Rails, and, no surprise, he uses a bunch of great Apple gear to get the job done. Being a startup also means juggling a lot of hats, so beyond development the workstation gets used for design and film production. Hardware shown includes:

  • MacBook Pro Retina 15″ – 2.6GHz Core i7, 16GB RAM, 512GB SSD, OS X 10.8.1
  • Apple Cinema Display 27″
  • iPhone 4S – 16GB, iOS 6
  • iPad 3rd gen – 32GB, iOS 6
  • Logitech K750 Wireless Solar Keyboard
  • Apple Magic Trackpad
  • Wacom Bamboo Pen and Touch tablet
  • iPod Nano 16GB in a watch band
  • IoGear USB 2.0 Hub
  • Just Mobile MTable monitor stand

Maybe it’s confirmation bias because we’re an Apple-centric site and almost everyone we know uses Macs, but it seems just about every startup these days uses Macs and Apple gear. Who can blame them?

Have an interesting Mac setup you want featured here? Send us a good picture or two, a list of hardware, and a brief description of what the workstation is used for to


Related articles:

Posted by: William Pearson in Mac Setups


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  1. Cool setup, thank you

  2. Tom says:

    Awesome setup! I’m hoping my next setup will be similar with a MBP/Air and ATBD to go along!!

    Great Thread and very cool share!!

    Apple Rocks!!

  3. ROK says:

    There is a reason a lot of start-ups fail, they waste money on the wrong things. (Im making a supposition that the products in this picture were mostly purchase by the startup)

  4. Tim N. says:

    I have the 750 as well. Great keyboard.

  5. Emad says:

    Nice wallpaper. Could you please give it away?

  6. Scott says:

    What is the Macbook Pro sitting on?

  7. Henry says:

    I always wonder how people can use other screen (yep, including the beautiful ATD) when they have got a Retina MacBook Pro :) Anyway, pretty cool and simple setup ;)

    • Tom says:

      The resolutions are close aren’t they?
      MBP Retina = 2880 x 1800
      ATBD = 2560 x 1440

      Yea, the MBP Retina is sweet, but I’ll take a 27″ iMac or ATBD along with it any day… ;-P

  8. Matt says:

    16Go ram what a waste of money ^^

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