First iPad Pro TV Commercial Debuts, “A Great Big Universe”
Apple has started running the first TV advertisement for the new iPad Pro, featuring a user of the large screen iPad manipulate a space scene in Sky Guide, then using ProCreate to sketch on other galactic imagery via the Split View feature and an Apple Pencil.
The overall setting appears to be a space observatory where the northern lights are visible. Given the scene and content, the commercial is appropriately titled “A Great Big Universe”, and the music playing in the background of the first iPad Pro commercial is the Alabama Shakes song “Sound & Color”.
The iPad Pro TV commercial is embedded below for easy viewing, though if you watch primetime TV you may have seen it already. (Note that Apple appears to have pulled the official video from their YouTube page, so the embed below is now from another YouTube user who happened to upload the commercial for posterity)
Apple summarized the commercial on YouTube with the following description; “There’s a great big universe in the new iPad Pro. It’s the largest iPad ever and takes your creativity and productivity to an epic scale.”
The iPad Pro, which features a 12.9″ display and has an optional Apple Pencil stylus available for separate purchase, can be pre-ordered on November 11 for delivery on the wider availability date of November 13. Pricing starts at $799.