Safari in Mac OS X Lion Adds “Do Not Track” Support – Here’s How to Enable It
Note: This feature is currently only in Lion Dev Previews, but it will likely come to a Safari update for existing versions of Mac OS X in the near future.
Safari 5.1 in Mac OS X Lion Developer Preview 2 has added a new feature that blocks cookie tracking used by online marketers. Cookie tracking may sound more nefarious than it is, because the general goal of tracking your web activity is to serve the most relevant ads to you. This is why when you look for a product online and check out that products web site, suddenly advertisements for that product are appearing elsewhere on the web afterwards.
Personally, I’d rather have ads that are geared towards me and things I’m interested in than some of the generic and annoying advertising out there. Show me ads for Apple products, not ads for generic Windows virus and Registry scan crapware, and this is the kind of ad targeting cookie tracking enables. I’ll elaborate more on this later, but nonetheless, I think the more control you have over your browsing activities the better, so I’m happy to see the do-not-track option appear in upcoming versions of Safari.
Enough rambling, here’s how to enable this feature in the current Dev Preview:
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