Two New iPad Commercials Start Airing: “Together” and “Alive”

Feb 18, 2013 - 4 Comments


Apple has started running a pair of new iPad advertisements on TV, both with a heavy emphasis on apps. Labeled “Together” and “Alive”, the television commercials both feature the full-sized regular iPad and smaller iPad Mini, with a stream of constantly changing words that stop on a descriptive word which is then yelled by a crowd of people, before an app comes into focus.



The ads started to air on Sunday primetime TV, as usual with Apple.

We’ve heard these commercials described by multiple people as sounding similar to the introduction of the gameshow “Wheel of Fortune”, what do you think? Do you like the ads?


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Posted by: Matt Chan in iPad, News


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  1. HR says:

    Whether people like these commercials or not, this is psychomarketing at its finest.
    Quick, loud, bright and loaded with decades of incredible Psychomarketing research backed and funded by the endless pit of cash that is corporate America.

    (If your interested look into NLP: Anchoring, Anchoring placement. Also Ericksonian style conversational trance methods)

    • DaveY says:

      The heck with the psycho-babble. The origins of Apple’s thinking behind these ads is less important than their influence on the tablet-buying public.

      I liked the snappy feel of the things. Most of the Apps they feature paint the iPad in a good light. The brevity of the ads will play well among attention span challenged viewers.

      Apple hopes to attract more young adults to the fold. Or to the young at heart. These should play well to this demographic.

      • HR says:

        Science makes money “snappy feel of things” doesnt….
        They dont “hope”, they do their homework, they do the research, add up the numbers, poll the customers, hire consultants, train store employees, watch market variability and correlate with ad timing and placement.

        By the time the few second ad hits your tv screen, its anything but a ‘hope’. Its the closest thing to a 99% accurate calculated game theory response that money and research can create.

  2. Conor says:

    The Wheel Of Fortune reference cracked me up. I gotta say it, I’m not a fan of these, I think it’s the group yell that gets to me. I liked the more sentimental ads that ran during the end of the Jobsian era, Google seems to have taken that idea and ran with it to a lot of success with their Nexus 7 commercials.

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