Apple Runs 2 New iPad Air TV Ads: “Light Verse” and “Sound Verse”

Apple has crafted two new iPad Air ads based upon the original “Your Verse Anthem” TV commercial that started running recently. The new commercials are 30 second spots, with different imagery that centers around a theme of either light or sound, both of which feature shorter voice narration from the 80’s movie Dead Poet’s Society.

“Light Verse” emphasizes endeavors of adventure and creativity where an iPad and lighting is a dominant theme of the imagery shown, with some dramatic violin as the background music:

“Sound Verse” focuses on pursuits where audio is a major part of the experience, with images and sounds from storm chasing to playing sports playing, all with an iPad Air in tow:

Apple typically debuts new commercials on Sundays, but since these are just spin-offs of an existing ad they will likely begin airing on television networks immediately.

Heads up to MacRumors for noticing the new commercials first.