iPhone 5S Commercial “Metal Mastered” Now Airing

Apple has started airing the first iPhone 5S commercial, titled “Metal Mastered”. The TV ad focuses on the 5S’s optional gold color, as well as the fingerprint based TouchID sensor. The commercial shows liquid gold pouring into the shape of the iPhone 5S casing, which is then unlocked with a finger to display the iOS 7 home screen. Overall the theme is similar to the liquid plastic iPhone 5C ad that has been running for a while now.
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The iPhone now displays a small contact photo thumbnail alongside contacts in the “Favorites” section of the phone app. This certainly looks nice if you have a lot of custom pictures set for contacts, but having a bunch of goofy contact photos can look unprofessional in some environments, and for users without a contact photo it will make a boring thumbnail based on their initials. Perhaps most problematic is the annoying side effect of truncating longer names, which is shown in the screen shot below. 






Spotlight is the wildly useful search feature built into Mac OS X (and iOS) that is accessible by hitting Command+Spacebar. It can seemingly find and do everything, but did you know it also includes basic file system functionality? Using some little known tricks, you can copy and cut files directly from Spotlight, letting you easily make duplicates of buried hard to find files, or even move a file from some deep path location to an easier to access location, like the Desktop. This is done using the handy
Personal Hotspot lets you share a devices cellular data connection with other devices or computers by turning a device into a wi-fi router, and it’s easily one of the better features of the iPhone and cellular iPad models (and Android phones for that matter). The 


