This Original Macintosh Commercial from 1983 Never Aired [Video]
A never-before-aired commercial for the original Macintosh has surfaced which any fan of Apple history should get a kick out of it. Coming in at just over a minute long, the unaired TV ad includes some big name early-Apple employees, including Andy Hertzfeld, Burrel Smith, George Crow, Bill Atkinson, and Mike Murray, all describing Macintosh and the goals for the product.
The video was posted to original Macintosh team member Andy Hertzfeld’s Google+ page (follow us there too) and has since made the rounds of the web. Hertzfeld said the following about the video:
Here’s a rare commercial for the original Macintosh that Chiat-Day made in the fall of 1983 , featuring snippets from interviews of the design team. It never aired because Apple deemed it too self-congratulatory, although it was used in some promotional materials sent to dealers.
Watch the video embedded below:
Whether it’s nearly 30 years old or not I actually like it more than the recent Mac Genius ads, but maybe that’s because I’m a big fan of Apple history, and I appreciate that Apple’s philosophy remains more or less unchanged.