The Original Apple Logo

The original Apple logo featuring Isaac Newton and a poem was quite different than the minimalist Apple logo of today. The words around the border read “Newton – a mind forever voyaging through strange seas of thought…alone.” which is quoted from a William Wordsworth poem.

The old logo is cool, with Newton under the famous Apple tree (you know, the whole gravity thing) and a great quote, and really, it’s quite classic in a sort of J.R.R. Tolkien hobbity kind of way, but can you imagine that large busy logo on the back of a MacBook or your iPhone? Would there have been a key sequence to type the Apple logo if it still looked like that? No wonder they changed it to the more simplified  right?

Most people don’t even know that the Apple logo went through multiple variations, let alone was once this above Newton original logo from the 70’s. If anything, most people think the first Apple logo was the rainbow Apple, but indeed that was adopted after the original “Apple Computer Co” logo went away.

For some quick history of the Apple logo, this is the current version, just a plain black (or sometimes white)  Apple cutout.

An  logo with an embossed sheen was used in the 00’s

The Rainbow Apple logo was used for decades and is still quite popular among retro Apple fans.

And finally shown again, the complete outlier of Newton sitting under the fruit tree, the complex and very first Apple logo:

Which do you think best represents the reason that Apple is named Apple? Which of the logos do you like the best? The original? The modern? The rainbow? The embossed? All of them?