iPad 2 Commercial: We Believe

Apr 3, 2011 - 4 Comments

Apple has started to air the first iPad 2 commercial, it’s a bit different than their past TV ads but it’s still undeniably Apple. The commercial declares “This is what we believe; technology alone is not enough” it then goes on to describe the iPad 2 a bit, but it’s real message is that while the iPad 2 is amazing, it’s the people using it that make it so special.

The commercial kind of reminds me of the recap video that was played at the iPad 2 launch event, which was much less about the iPad and more about how people are using the device and how it has changed their lives. It’s a good message and I like the videos, certainly more than the recent iPhone 4 commercials.

Apple certainly hasn’t needed to advertise the iPad 2, it still sells out at every new shipment and finding one is a challenge. If you’re still looking (hey me too!) you have to check iPad 2 stock in your region by calling resellers. They all seem to sell out soon after getting a shipment, so moving fast is essential.

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Posted by: Paul Horowitz in iPad, News

4 Comments

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  1. Brad says:

    Still kinda like curing cancer there Apple…

  2. […] regular user, but it’s obviously much more than that too. Apple touches on this well in their new iPad 2 “We Believe” commercial, and we’re only at the beginning of the platforms […]

  3. […] new iPad 2 commercial titled “If You Asked” and it follows well in the footsteps of the “We Believe” TV ad that first launched with the device. The audio of the commercial says: If you ask a parent, […]

  4. […] when they created it, but this kind of thing exemplifies what Apple’s message has been in the newest iPad commercials that suggest the hardware is what people make of it. Amazing […]

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