Profile of a Typical iPad Owner: Pet Owning Male Doctor Who Plays Video Games
What do you think the profile of an average iPad owner would be like? Would you guess that the most likely individual to buy an iPad was a male who owns pets and plays video games, who might be a business traveling doctor or scientist that takes vitamins and prefers organic food?
Yup, all those things are more likely to be true of iPad owners, and they also tend to be married college graduates who live in apartments. All of this is according to a market research firm that AllThingsD tapped to make the infographic embedded below.
Reading the smaller print you’ll find that up to 70% of iPad use occurs in front of a TV, and that nearly half of iPad owners live in households with over $100,000 a year in combined income. Interesting, huh?