iTunes gets The Beatles
Apple’s big iTunes announcement today was The Beatles joining the iTunes family, this was one of the predictions offered yesterday, later to be solidified by the Wall Street Journal and New York Times.
Apple has crafted a heavy promotional campaign for the announcement, including a Beatles-centric section of the Apple website. Reaction around the web has been a mixture of excitement and boredom, it looks like the majority of people let down by the announcement were hoping for iOS 4.2 to be released instead. Todays announcement did trigger a price war of sorts, as Amazon responded by cutting the price of The Beatles Stereo Box Set 50% to $129.99, which gives you physical CD’s rather than digital content.
Apparently part of the deal to get the Beatles catalogue was to have a large advertising push, which might explain the huge hype around the announcement. As part of the marketing campaign, Apple has crafted several Beatles & iTunes commercials, here’s one of them featuring the popular song “Here Comes The Sun”
I imagine a lot of these commercials will be airing on TV over the next few weeks to further promote The Beatles & Apple partnership.