Watch Apple CEO Tim Cook’s First TV Interview with NBC [Video]
The first major TV interview with Apple CEO Tim Cook aired last night, where he spoke at length with NBC’s Brian Williams. A wide variety of topics are discussed, including Cook’s role as CEO, Steve Jobs, the mishaps of Apple Maps, Apple TV, manufacturing, the future of Apple, The Jetsons (yes, the cartoon), competition, and other little tidbits, like Apple’s purpose which led to this great quote from Cook:
[Apple’s role] is to give you something you didn’t know you wanted. And then once you get it, you can’t imagine your life without it. And you can count on Apple doing that.
It’s well worth watching if you’re a fan of Apple and Apple History, and you haven’t seen it yet set aside the 20 minutes or so to see the interview.
The two part interview series is embedded below:
The videos require Flash, and if you’re having issues watching the embedded videos, you can try viewing them directly on NBC’s website instead.
- Watch All 6 Years of Steve Jobs Interview Videos from AllThingsDigital Conferences
- Charlie Rose Interviews Walter Isaacson on Steve Jobs & the Biography
- Watch the Full Video of Tim Cook’s Interview at D11: All Things Digital [Video]
- Charlie Rose on Steve Jobs Legacy, with Eric Schmidt, Mark Andreessen, & Walt Mossberg