Apple fans have another book to add to their reading lists, this time focusing on the business side of things. Titled Inside Apple: How America’s Most Admired – and Secretive – Company Really Works, the reader gets an in depth look at Apple’s unique culture and internal processes, ranging from it’s legendary secrecy to how it creates and markets everyones favorite products.

Here’s the official description from Amazon:

INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.

If Apple is Silicon Valley’s answer to Willy Wonka’s Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the “DRI” (Apple’s practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.

While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

If you were a fan of the official Steve Jobs biography, you’ll probably enjoy this book too. You can get Inside Apple on Amazon.com for $16, Kindle and iBooks versions are also available.

iPhone is truly the device that changed everything, it reinvented the phone and what we expect of a handheld device, it forever changed Apple, and it has since defined the entire mobile industry.

All of that started 5 years ago today, on January 9, when Steve Jobs took the stage at MacWorld 2007 to unveil the very first iPhone, saying “I have been looking forward to this for two and a half years. Today, Apple is going to reinvent the phone.” and the rest, as they say, is history.

For a quick recap, the original iPhone had an aluminum back, glass multitouch screen, included a 2mp camera, ran at 412MHz, had 128MB of RAM, and was available in 4GB and 8GB, with a 16 GB options appearing later as the 4GB became discontinued. The devices main setback was the limitation to AT&T’s slow EDGE network, but regardless it was by far the most impressive and advanced phone on the market and sold out quickly, leaving smartphone competitors scrambling. iOS at the time was fairly basic and called iPhone OS, made from a heavily stripped down version of Mac OS X. Apps were limited to what Apple installed on the iPhone, which were things like Safari, iPod, Mail, Calendar, Photos, Stocks, Weather, Calculator, etc, and third party apps with the developer SDK didn’t come until a year later in early 2008.

Below are videos of Steve Jobs unveiling the very first iPhone, if you haven’t seen these and you are interested in Apple history, they are well worth watching:
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This is a classic picture of a young Steve Jobs giving the finger to an IBM sign in 1983, it’s been circulating again after all these years thanks to Macintosh co-creator Andy Hertzfeld who posted the high res copy to Google+. Here’s the text that was posted along with the amusing image:

In memoriam for Steve Jobs as 2011 draws to a close, here’s one more rare photo that illustrates his rebellious spirit. In December 1983, a few weeks before the Mac launch, we made a quick trip to New York City to meet with Newsweek, who was considering doing a cover story on the Mac. The photo was taken spontaneously as we walked around Manhattan by Jean Pigozzi, a wild French jet setter who was hanging out with us at the time. Somehow I ended up with a copy of it. My editor begged me to include it in my book, but I was too timid to ask for permission, especially since IBM was still making CPUs for Apple at the time.

The book is his “Revolution in The Valley: The Insanely Great Story of How the Mac Was Made“, which tells the story of how the original Macintosh was created. That subject was briefly discussed in the recent Steve Jobs biography as well.

The picture demonstrates the competitive nature of Jobs and early Apple, and although the image has been around a while this is the first higher resolution copy to surface. In the early days of Apple, IBM was largely considered the companies biggest competitor and enemy of sorts, as is demonstrated in the Ghostbusters spoof and of course the classic 1984 Superbowl commercial that launched the first Mac.

The recently aired BBC documentary Steve Jobs: Billion Dollar Hippy may have a dumb name, but the show itself is worth a watch for anyone interested in the subject matter. About an hour long, it features classic footage of Steve Jobs, in addition to interviews with a variety of Apple execs and industry leaders, including Steve Wozniak, John Sculley, Andy Hertzfeld, Tim Berners-Lee, Avie Tevanian, and many more names that will be familiar if you follow Apple history or have read the Steve Jobs biography.

The video looks to have been posted to YouTube unofficially, so watch it while you can.

The official biography of Steve Jobs by Walter Isaacson is now the number one best selling book for 2011, according to Amazon.com’s best sellers list. The book was released October 24 and quickly shot to the top of charts in the wake of Jobs passing. It’s a compelling read covering the immensely fascinating life of Steve Jobs, and it was deemed interesting enough that Sony Pictures Entertainment bought the rights to make a movie based upon the biography.

The book is currently discounted to $17.87 from Amazon, it’s a good book for anyone interested in Steve Jobs and the history of Apple, and makes a great gift for the holiday season.

This short clip of Steve Jobs sharing his thoughts on life is well worth watching. Taken from a 1995 interview when Jobs was still working at NeXT, he reflects on some important lessons and simple facts about life and the world around us. Here’s a great inspirational quote:

“Everything around you that you call life, was made up by people who were no smarter than you”

It’s just under 2 minutes long, don’t miss it.

(via TheNextWeb)

Letters to Steve: Inside the E-mail Inbox of Apple’s Steve Jobs is a new e-book from Mark Milian that catalogues the late CEO’s direct engagements with customers and fans through email.

This book is based on interviews with many of the customers and fans Jobs communicated with. These tales reveal the intricacies of how Jobs portrayed himself as likable and accessible through direct interaction with fans. He handled customer-service inquiries himself and carefully revealed hints about upcoming Apple products, guaranteeing headlines on blogs. However, some of these letters, when analyzed, provide a glimpse into his “reality distortion field,” in which he lobs insults, bends the truth and uses misdirection in order to manipulate anyone on the receiving end.

Some of the emails have been seen before on various forums and websites, but the book compiles them into an easily digestible format. It’s probably not going to be as compelling as the official biography, but for just a couple bucks it sounds enjoyable enough.

• Letters to Steve: Inside the E-mail Inbox of Apple’s Steve Jobs for $2.99

The book is offered exclusively through Amazon as a Kindle title, but you can read it on just about any hardware with the free Kindle app that works with iPhone, iPad, Mac OS X, Windows, Android, Windows Phone 7, Kindle Fire, and even Blackberry.

Greg Joswiak is a Vice President of Marketing at Apple who focuses on promoting the iOS lineup. After working at Apple for 20 years, he has come up with four lessons that can help explain Apple’s incredible success. Shared at a recent speech in Cambridge, they are quoted below from Wall Street Journal:

Focus—”It means saying no, not saying yes. We do very few things at Apple. We are $100bn in revenue with very few products. There are only so many grade A players. If you spread yourself out over too many things, none of them will be great.”

Simplicity—”Make complex things simple. A lot of people think it means take something simple and leave it at its core essence. But it isn’t that. When you start to build something, it quickly becomes really complex. But that is when a lot of people stop. If you really know your product and the problems, then you can take something that is complex and then make it simple.”

Courage—”Courage drives a lot of decisions in business. Don’t hang on to ideas from the past even if they have been successful for you. You don’t build a product just because everyone else has one. ”

Best—”If you can’t enter the market and try and be the best in it, don’t enter it. You need that differentiation. At Apple if we can’t be the best then we are not interested in it.

Sounds like the spirit and influence of Steve Jobs to me.

The late Steve Jobs has always been unapologetic about his usage of LSD, openly proclaiming his experiences with the drug were some of the “most important things I have done in my life” and even criticizing Bill Gates for not indulging in the substance. Those statements didn’t go unnoticed by Albert Hofman, the man who created LSD in a Swiss lab in the 1930′s, who wrote Steve Jobs a letter in 2007 asking for help to promote the chemical for therapeutic studies. That letter was obtained by Yahoo News, and is repeated below:

Dear Mr. Steve Jobs,

Hello from Albert Hofmann. I understand from media accounts that you feel LSD helped you creatively in your development of Apple Computers and your personal spiritual quest. I’m interested in learning more about how LSD was useful to you.

I’m writing now, shortly after my 101st birthday, to request that you support Swiss psychiatrist Dr. Peter Gasser’s proposed study of LSD-assisted psychotherapy in subjects with anxiety associated with life-threatening illness. This will become the first LSD-assisted psychotherapy study in over 35 years, and will be sponsored by MAPS.

I hope you will help in the transformation of my problem child into a wonder child.

Sincerely
Albert Hofmann

The last line of the letter relates to Albert Hofmann’s famous book “My Problem Child“, which discusses his accidental discovery of LSD and how its misuse drove it to become illegal and eventually fuel the 1960′s counterculture movement.

There’s no word on if Steve Jobs responded to the request. Albert Hofman passed away a year after sending the letter in 2008, and Steve Jobs passed away on October 5, 2011.

PBS/NOVA and WGBH Boston have posted a full 50 minute unedited interview with Steve Jobs from the TV miniseries “Machine That Changed The World”. The clip is from 1990 and demonstrates Steve Jobs’ remarkable visionary thinking, covering a wide variety of topics and technologies well before they became parts of our daily lives (keep in mind the internet was practically nonexistent to the general public then).

Watch An Interview With Steve Jobs on PBS. See more from NOVA.

If you’re having troubles watching the video on PBS, 9to5mac borrowed the WGBH version and uploaded it to YouTube as well.

The TV miniseries aired in 1991 and offered an insiders look at the history of computers and the surrounding industry. The episode of Machine That Changed the World show featuring clips of the Jobs interview, in addition to interviews with Steve Wozniak, Mike Markkula, and a variety of other Silicon Valley veterans, is embedded below:
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