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Why Apple is Called Apple

Oct 21, 2011 - 15 Comments

Who named Apple? Steve Jobs of course! The story behind the naming of the company has been revealed in Steve Jobs’ official biography by Walter Isaacson, and reflects Steve’s early vagabonding years when he ventured north from California and into the state of Oregon. According to excerpts from the WSJ and AP, after some time … Read More

Why Steve Jobs Always Wore a Black Turtleneck

Oct 11, 2011 - 21 Comments

Ever wonder why Steve Jobs always wore a black mock turtleneck and jeans? Thanks to his upcoming biography, Steve Jobs, we have an answer. Here’s the fascinating excerpt: On a trip to Japan in the early 1980s, Jobs asked Sony’s chairman Akio Morita why everyone in the company’s factories wore uniforms. He told Jobs that … Read More

Free Apple History Book “The Macintosh Way” by Guy Kawasaki

Oct 8, 2011 - 19 Comments

Interested in Apple history? You should download Guy Kawasaki’s book “The Macintosh Way”, which he just made available for free as a PDF. Guy Kawasaki worked at Apple from 1983 to 1987 and was one of the employees charged with marketing the Macintosh at its introduction in 1984. The Macintosh Way is a “take-no-prisoners guide … Read More

The Original Macintosh User Manual

Aug 24, 2011 - 7 Comments

The very first Macs user manual is a fun look at the past, and despite being 27 years old, there are still some undeniably Apple aspects to the manuals imagery and text. The intro paragraph from the first page is classic: “You’re about to learn a new way to use a computer. If this is … Read More

Official Steve Jobs Biography “iSteve: The Book of Jobs” Now Available for Pre-Order

Jun 5, 2011 - 6 Comments

The official and exclusive biography of Steve Jobs is now available for pre-order on Amazon. The book is appropriately titled iSteve: The Book of Jobs, and here’s the description: From bestselling author Walter Isaacson comes the landmark biography of Apple co-founder Steve Jobs. In iSteve: The Book of Jobs, Isaacson provides an extraordinary account of … Read More

The Original Apple Logo

Dec 15, 2010 - 4 Comments

The original Apple logo featuring Isaac Newton and a poem was quite different than the minimalist Apple logo of today. The words around the border read “Newton – a mind forever voyaging through strange seas of thought…alone.” which is quoted from a William Wordsworth poem. The old logo is cool in a sort of J.R.R. … Read More

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